Originally called Golden Leaf Lager in the 1890’s, Old Style first appeared in local stores in 1902 and quickly became one of the region’s most widely enjoyed beers. It’s heritage and popularity are proudly displayed throughout Wisconsin and Illinois — one can’t go far without seeing an iconic Old Style sign hanging outside one of the region’s plentiful neighborhood taverns.
Old Style first crossed state lines into Illinois to capitalize on the nationwide bottlers strike and subsequent product rationing by the competition. It wasn’t long before Old Style became Chicago’s beer – served from the North Side to the South Side and everywhere in between. Being accepted as a true local, Old Style began sponsoring the Chicago Cubs in 1950. With Old Style still being served at Wrigley Field today, the partnership is one of longest standing in the country.
In 2009, Old Style revived the centuries-old German brewing tradition called “Kraeusening.” This double fermentation process increases carbonation and richness, ultimately leading to a better tasting beer that has since been won medals at the Great American Beer Festival and World Beer Cup.
Embraced by generations, Old Style has a strong tie to the past, present and future of Chicago, Wisconsin and the Upper Midwest.