At Pabst, we craft distinctive brews for true beer-lovers. These people understand that quality doesn't come from expensive advertising.
It comes from maintaining the heritage of our brands, true community connections and, most importantly, meticulous brewing standards. Standards that can be tasted in every can and pint, which is why we're fortunate to have such loyal followings. With over 30 unique beers in our portfolio, we're sure that there's a PBC brand you'll come to cherish.
Originally called “Select,” people asked for the “Blue Ribbon” beer when we began tying silk ribbons around the bottles in 1882 to commemorate its award-winning taste. The name was officially changed to Pabst Blue Ribbon in 1895. As a beer known today for its iconic can, it is fitting that PBR was first to introduce canned beer in 1935.
While much has changed in the world since PBR was first brewed in 1844, our commitment to high quality without pretense remains steadfast. It’s not multi-million dollar advertising campaigns that make a good product; it’s the true value it brings to consumers. We want to be there when you’re having fun, which is why PBR believes in supporting the communities that support us. Our distinction as the fastest growing American lager in the country tells us we’ve found a pretty good recipe.
2007 Great American Beer Festival Silver American Style Light Lager
2006 World Beer Cup Gold American Style Premium Lager
2006 Great American Beer Festival Gold American Style Lager
2005 Great American Beer Festival Gold American Style Premium Lager
As one of the first American lagers to gain international appeal, Schlitz is known as an American icon. What started as a small tavern brewery in Milwaukee in the 1850’s, quickly grew to become the largest brewery in the world by 1902. Schlitz was not only the largest, it was the most innovative when it came to packaging design.
In 1911, it was the first brewer to introduce the now ubiquitous brown bottle, which prevents light from spoiling the beer. In 1956, Schlitz introduced the industry’s first 16 oz. can, naming it the “Tall Boy,” a beloved phrase that has maintained popularity for over sixty years.
By 1970, its existing breweries could not meet demand, prompting the construction of the world’s largest brewery in Winston-Salem, NC. The 34-acre facility produced 4.4 million barrels per year. This proved to be a much-needed addition, with Schlitz selling 21.3 million barrels of beer in 1973.
After eight years in the Pabst portfolio, Schlitz reintroduced its popular 1960’s Gusto formula in 2007. This premium, full-bodied lager is a true testament to timeless American taste and lifestyle.
2004 Great American Beer Festival Silver American Style Specialty Lager
2004 Great American Beer Festival Bronze American Style Lager
1998 World Beer Cup Gold American Style Malt Liquor
1996 World Beer Cup Silver American Style Malt Liquor
Brewed since 1849, Old Milwaukee & Old Milwaukee Light are refreshing, high-quality American beers that continually receive national awards and accolades from beer experts and festivals. From 2003 through 2007, the Great American Beer Festival awarded Old Milwaukee with five gold medals in the “American Style Lager” category and one gold medal in the “Non-Alcoholic Malt Beverage” category. Old Milwaukee Light has also received multiple Great American Beer Festival medals, most recently taking home gold in 2011.
In 2012, legendary comedian Will Ferrell films Old Milwaukee commercials in Terre Haute, IN; Davenport, IA and Milwaukee, WI. The spots only air on local TV in the three markets, prompting fans to upload them to YouTube. The unprecedented campaign turns into a national curiosity; generating more than 339 million media impressions and over 4 million YouTube views and counting.
Old Mil and Ferrell even generated more buzz (178 million media impression, 1.3 million YouTube views) around 2012's biggest football game than most advertisers by running one commercial in the nation's second-smallest TV market, North Platte, NE for less than $1,000.
Old Milwaukee: “It Just Doesn’t Get Any Better Than This!”
2011 Great American Beer Festival Gold American Style Light Lager
2010 Great American Beer Festival Silver American Style Lager or Light Lager
2008 World Beer Cup Gold American-Style Light Lager
2008 Great American Beer Festival Silver American Style Light Lager
2007 Great American Beer Festival Gold American Style Light Lager
Introduced in 1963 by the Baltimore, Maryland-based National Brewing Company, Colt 45 was named in honor of running back Jerry Hill, who was #45 on the 1963 Baltimore Colts football team.
Through high-profile partnerships with actor Billy Dee Williams and comedian Redd Foxx -- who both appeared in radio, print, and TV advertisements – Colt 45 established itself as the premier malt liquor beverage by the early 1970’s. It was also during this time that the iconic slogan, “Works Every Time,” became synonymous with the brand. The Williams relationship lasted for nearly four decades, until he passed the torch to music mogul, Snoop Dogg in 2010.
With Snoop at the helm, we’ve entered an exciting new Colt 45 era.
2010 World Beer Cup Bronze American-Style Specialty Lager
In 2010, Pabst Brewing Company launched its first product in decades called Blast by Colt 45. A premium fruit-flavored malt beverage, Blast comes in four delicious flavors: Strawberry Watermelon, Raspberry Lemonade, Blueberry Pomegranate, and the most recent addition, Fruit Punch, which was introduced in 2012.
Its vibrant colors and crisp, sweet taste create a beverage that is perfect served over ice. Blast is conveniently available in 23.5 oz. cans as well as a 7 oz. bottle, ideal sizes for mixing with your favorite non-alcoholic beverages. The newest Colt 45 family member “Works Every Time.”
Blueberry Pomegranate Fruit Punch Raspberry Watermelon Strawberry Lemonade
Before Texans struck “black gold” at the Spindletop, before the capitol building had been constructed, there was Lone Star beer. Since Adolphus Busch began brewing in 1884, Lone Star has been ingrained in Texas’ rich culture. So much so that the Goddess of Liberty on top of the capitol building in Austin proudly holds a Lone Star beer.
Since Pabst Brewing Co. acquired the Lone Star and Lone Star Light in 1999, the commitment to locally brewing quality beer has never wavered. Only the finest hops and hearty grains are used to brew beers that are as bold and flavorful as the Texans enjoying them.
2010 World Beer Cup Bronze American-Style Cream Ale or Lager
2008 World Beer Cup Silver American-Style Light Lager
2008 World Beer Cup Silver American-Style Cream Ale or Lager
2008 Great American Beer Festival Gold American Style Cream Ale or Lager
Originally called Golden Leaf Lager in the 1890’s, Old Style first appeared in local stores in 1902 and quickly became one of the region’s most widely enjoyed beers. It’s heritage and popularity are proudly displayed throughout Wisconsin and Illinois -- one can’t go far without seeing a historically protected Old Style sign hanging on the side of a barn or in a tavern window.
Old Style first crossed state lines into Illinois to capitalize nationwide bottlers strike and subsequent product rationing by the competition. It wasn't long before Old Style became Chicago's beer - served from the North Side to the South Side and everywhere in between. Being accepted as a true local, Old Style began sponsoring the Chicago Cubs in 1950. With Old Style still being served at Wrigley Field today, the partnership is one of longest standing in the country.
In 2009, Old Style revived the centuries-old German brewing tradition called “Kraeusening.” This double fermentation process increases carbonation and richness, ultimately leading to a better tasting beer that has since been won medals at the Great American Beer Festival and World Beer Cup.
2012 World Beer Cup Silver American-Style Cream Ale or Lage
2010 World Beer Cup Silver American-Style Cream Ale or Lager
2010 Great American Beer Festival Bronze American Style Specialty Lager or Cream Ale or Lager
2006 World Beer Cup Gold American Cream Ale or Lager
Rainier beer brings together nature's bounty from the great northwest. Pure spring waters combine with golden barley and verdant hops to produce a beer rich in taste and texture. Rainier comes forth with a satisfying malty flavor over a slightly fruity background, spiced with Chinook, Mt. Hood, and Willamette hop notes.
In 1878, Rainier Beer was launched -- 15 years before the city was officially incorporated and 35 years before Washington became a state. The brand name became so ubiquitous, that many people once subscribed to the urban legend that the snowcapped 14,410-foot mountain visible from Seattle was named after the beer.
After Prohibition ended in 1933, Emil G. Sick was the architect of the brand’s rise to fame. Although the Sick empire had all but disappeared by the end of the 1960s, the 1970s brought forth decades of humorous Rainier advertising. The most memorable include the Grazing Rainiers, the original “Rainier Beer” croaking frogs, the “Rainier Beer” revving motorcycles, and pop culture parodies including early commercials featuring Mickey Rooney as a singing Mountie. The Grazing Rainiers continue to be endeared regional icons and a focal point of Rainier’s advertising efforts.
Often referred to as “Vitamin-R” by local fans, Rainier continues growing in popularity as new generations of proud Northwesterners adopt the brand that is truly committed to supporting their communities.
2010 Great American Beer Festival Silver American Style Specialty Lager or Cream Ale or Lager
2005 Great American Beer Festival Silver American Style Lager
2004 Great American Beer Festival Gold American Style Light Lager
2003 Great American Beer Festival Silver American Style Lager
A premium Bohemian-style beer, Natty Boh was first brewed in 1885 by the National Brewing Company in Baltimore, Maryland. After prohibition, National Bohemian returned with the introduction of Mr. Boh, the one-eyed mascot with a handlebar mustache and distinctive smile. Quickly adopted as an endearing symbol of a proud city, Mr. Boh continues to be the brand’s iconic face, appearing on all cans, bottles, packaging and merchandise.
In the late '40s, as canned beer started becoming popular, National was the first brewer in the U.S. to put six-packs of cans on the market. In the following decade, National Brewing continued proudly representing Baltimore and the Maryland shore, adopting the now famous slogan: "From the Land of Pleasant Living". In 1965, National Bohemian became the official sponsor of the Baltimore Orioles. Natty Boh was served at Memorial Stadium and cemented its reputation as the "official" beer of Baltimore. Much to the joy of Orioles’ fans, Natty Boh once again became an official partner of the Orioles in 2011.
Mr. Boh continues to be a proud symbol of the community and can be seen keeping watch over the city on top of the Natty Boh Tower. But he is more than a simple mascot, he is also the uncrowned king of Baltimore and plays a significant role in what makes Baltimore unique.
First brewed in 1896 at a four-story wooden brewhouse near Puget Sound in Washington State, Olympia lager blends nature's finest raw materials from the Great Northwest’s fields into an icon as stunning as the land itself. Crowned with a garland of fresh herbal hops, Olympia beer stands shoulders above other beers. Olympia Beer. It’s the water.
2010 World Beer Cup Gold American-Style Lager
2008 Great American Beer Festival Gold American Style Lager or Premium Lager
2005 Great American Beer Festival Silver American Style Premium Lager
Primo means the best. The best waves, the best people, the best places to be. That’s why it’s the name of Hawai’i’s original beer. Founded in 1897 by the Honolulu Brewing & Malting Company, Primo is a premium lager beer crafted and instilled with the perfect lightness and taste for Hawai’i’s climate and lifestyle.
In 2007, after being dormant for nearly eight years, a pair of award-winning brewmasters worked with a group of the world’s top surfers and watermen to recreate Primo. While the development process was lengthy, the result was a high-quality beer with a unique, light flavor and aroma that comes from a touch of raw Hawaiian cane sugar.
Primo’s efforts are guided by Lokomaika -- the unique Hawaiian spirit of generosity. Which is why Primo is dedicated to supporting local interests in arts & culture, environmental preservation and action sports throughout Hawai’i, Southern California, and Florida. With this island lifestyle brand gaining popularity amongst Hawaiian tourists and consumers on both coasts, Primo is poised for a grand expansion inland.
A name as important to the success of Detroit as Ford or Chrysler, the Stroh family began with humble roots, brewing beer in a family-owned inn during the 18th century in Kirn, Germany. In 1848, during the German Revolution, Bernhard Stroh, having apprenticed at his father’s side, immigrated to the United States. He established his own brewery in Detroit in 1850. Stroh named his new company Lion's Head Brewery. A full-bodied American lager unlike most, Stroh's beer sports a craft brew pedigree. Enriched with hop varieties usually found only in craft brews, Stroh's lager offers a distinct and distinguished taste with a preponderance of Cascade and Willamette hops from the great Northwest. Pungent and pleasing, Stroh's and Stroh’s Light stand apart from the usual lager taste profiles in flavor, but not in alcohol.
The hunt is over. Stag is the beer for those that take life by the horns. Brewed under special conditions that enhance malt's natural flavor, Stag corrals the hop’s zest with the simplicity of pure Midwestern grains. Stag originated in 1907 when Western Brewery hosted a consumer contest to name its new beer. By 1934, Stag had become the best-selling beer in St. Louis, out-selling Falstaff and Budweiser. Sales continued escalating and by the early 1950's, Griesedieck Western was the 11th largest brewing company in the U. S., with Stag beer being sold in 22 states. Sales continued to be strong for the next several years, as popular advertising campaigns featuring the cartoon character Mr. Magoo continued drawing attention to the brand.
Stag and Stag Ice continue to refresh beer drinkers in Illinois and Missouri. Stag – Golden Quality Since 1851
2005 Great American Beer Festival Gold American Style Lager
This legendary malt liquor also comes in various fruits flavors and mint. St. Ide’s cemented itself as part of hip-hop lore during the late ‘80s and early ‘90s by collaborating with many of the greatest artists of all time. Featured artists include Tupac, Notorious B.I.G., Dr. Dre, Snoop Dogg, Ice Cube, Wu-Tang Clan, Method Man & Redman proudly endorsed the brew. These commercial partnerships were groundbreaking at the time and paved the way for massive, multi-faceted business the hip-hop industry has become today.
2004 Great American Beer Festival Bronze American Style Specialty Lager
First produced in 1939, Champale is a sparkling malt liquor brewed with yeasts more commonly used in wine fermentation, producing a refreshing beer resembling champagne in taste.
After producing only one flavor, Extra Dry, for more than thirty years, Champale expanded its portfolio by introducing Pink Champale in 1977 and Golden Champale in the early 1980’s. All three remain in production today.
Extra Dry Champale Golden Champale Pink Champale
Special Export lager accentuates the smooth slow-brewed taste of European beer. Using all-American northern barley and northwestern hops, Special Export transforms these ingredients into a fine beer imbued with old world craftsmanship.
Special Export’s founder, Gottlieb Heileman, opted to start his brewery in LaCrosse, Wisconsin, a city claiming pure water and a large population of thirsty Germans to drink beer. In 1858, he built the City Brewery, which is still in operation today, continuing to brew several Pabst Brewing Company products.
After Prohibition, Heileman's brewmaster was asked by the workforce to brew an especially "strong" beer for the company picnic. They loved it, and it paired perfectly with their favorite bratwurst. In 1934, Heileman's Special Export was born.
Today, consumers across the upper Midwest continue to enjoy the quality and purity of Heileman's Special Export and Special Export Light.
Export Lager Export Lager Light
2008 World Beer Cup Gold American-Style Cream Ale or Lager
2005 Great American Beer Festival Bronze American Cream Ale or Lager
2004 Great American Beer Festival Silver American Lager/Ale or Cream Ale
For the past 150 years, McSorley's has been focused on doing one thing right: making premium Irish Ale. The Fidelio Brewery is credited with originating the golden hued libation that’s embodies New York City’s oldest, continuously-operated saloon of the same moniker.
After enduring the Prohibition era by brewing in the McSorley’s Old Ale House basement, the brewery was purchased by Rheingold Brewery after World War II and production was moved to Brooklyn. Operations remained there for thirty years before being sold to Schmidt's Brewers of Philadelphia. In early 1990s Stroh Brewery purchased the McSorley's brand and brewed it until being bought by Pabst Brewing Company.
McSorley's Ale is available to consumers in both kegs and bottles throughout the Northeast, and of course at McSorley's Old Ale House in New York where you just might find, it tastes a little different!
Schaefer beer steps up to the bar with ordinary ingredients, but extraordinary flavor. Brewed with common six-row varieties of malted barley, Schaefer accentuates its total complexity with six varieties of hops, all blended with perfect balance and harmony.
In 1839 German Maximilian Schaefer made the arduous trip across the Atlantic to meet his brother, Frederick in New York. He brought along a formula for lager, a beer type popular in Germany, but unheard of in the United States.
New York drinkers immediately took a liking to the brothers’ different brew. Sales continued strong throughout the ‘40s and by the ‘60s Schaefer had expanded into the Midwest with a brewery in Cleveland. After building a new Allentown, PA facility in 1971, overall capacity reached five million barrels.
In 1981, the F. & M. Schaefer Brewing Company was purchased by the Stroh Brewery Company. In 1999, the Stroh Brewery Company was bought by the Pabst Brewing Company, which continues to sell Schaefer Beer today.
Schmidt lager honors the Northwest’s traditions and spirit. Painstakingly brewed and leisurely aged, Schmidt is a full-bodied American-style lager that balances easy drinkability with traditional lager flavor.
In 1884, Jacob Schmidt moved to St. Paul, Minnesota and purchased a half interest in the North Star Brewery. Most of these buildings still stand today, looming proudly above the Mississippi River.
Schmidt beer is known as the "Official Beer of the American Sportsman,” a slogan capitalizing on the Pacific Northwest’s exciting, rugged appeal. The quality and brewing tradition instilled by Jacob Schmidt, continue today.
A West-Texas staple, Pearl's golden malt color and bubbly effervescence are the hallmarks of a well-fermented American-style lager. This legend was first formulated and brewed in Bremen, Germany. The brew master, who thought the foamy bubbles in a freshly poured glass of the brew resembled sparkling jewels, named it "Perle." In 1886, the beer was brought to the United States, with only the name on the bottles and kegs being changed to "Pearl." The brand’s America most widely associated with Texas and the West was firmly established in the early 1900s.
Production and market-wise, the 1950s saw continued success for Pearl as the largest brewer in Texas and a prominent brand nationwide. Many competitors envied Pearl's growth, but its proud ownership rebuffed acquisition proposals. Eventually, Pabst Brewing Company ended up buying after being denied the first time around. Though the name on the door may have changed, the beer that Texas has loved for nearly 125 years remains the same. Open a Pearl or Pearl Light today and you'll find the same precious bubbles.
American-Style Lager American-Style Light Lager
1991 Great American Beer Festival Gold American Lager
Blatz is American beer that upholds demanding German craftsmanship standards. Brewed with the finest six-row barley our country can grow, Blatz marries old world Gumeiklekeit with new world creativity.
Founded by John Braun in 1846, Blatz originated from the City Brewery. In 1851, Braun passed away and, Valentine Blatz, a former employee who owned a neighboring brewery married Braun’s widow, thereby uniting the two operations.
An innovator in the industry, Blatz was the first Milwaukee brewer to market and distribute beer nationally. He was also the first of the Milwaukee brewers to include a bottling plant within his brewery. By 1955 only six Milwaukee breweries remained open. Stiff competition and skyrocketing production costs prevented Blatz from growing further.
Shortly after ceasing all operations in 1959, Pabst purchased the Blatz brands, and relaunched the brand as a craft-style beer, true to the high-quality style that Valetin Blatz espoused. Today, Blatz continues to be recognized for its quality and tradition. While the Blatz Brewery is now home to some of Milwaukee's finest citizens, Blatz Beer will always be Milwaukee's Finest Beer.
American-Style Lager American-Style Light Lager
2008 Great American Beer Festival Silver American Style Lager or Premium Lager
2006 Great American Beer Festival Bronze American Style Lager
One of the original Malt Liquors, Schlitz Malt Liquor was introduced as Schlitz Lager's sibling with a kick.
Using its iconic bull logo, Schlitz Malt Liquor became known for advertising campaigns using dueling bands like the Marshall Tucker Band and .38 Special, and The Four Tops and Kool and The Gang. Commercials ended with the Schlitz Bull charging through a wall.
The Schlitz Bull was such a well-known mascot that Schlitz Malt Liquor's tagline was "Bull Not Beer" for much of the 1970s.
Today, Schlitz Malt Liquor comes in a variety of formats including Ice Malt Liquor, Xtra Long Malt LIquor, Original Malt Liquor, and Very Smooth Lager.
Ice Malt Liquor Original Malt Liquor Very Smooth Lager Xtra Long Malt Liquor
One of the most historic beers in America, Ballantine Brewing Company was founded in 1840 in Newark, New Jersey.
Ballantine is known for its iconic logo of three interlocking rings. The three rings stand for Purity, Body, Flavor, and were inspired by overlapping condensation rings left from beer glasses on a table.
For much of the 1940s, 50s, and 60s, Ballantine was a primary sponsor of the New York Yankees, with team announcers designating Yankee home runs as "Ballantine Blasts." In more recent years, Ballantine has been mentioned by hip-hop artists including the Beastie Boys and GZA.
Today, Ballantine still proudly displays its three interlocking rings and can be found throughout the Northeast.